Recently a friend emailed some jpgs of old toy advertisements he'd dug up on the Internet. I remembered seeing similar ads on the back covers of my Batman and Superman comics.
"100 toy soldiers made of durable plastic only $1.25!"
What a bargain! At that price a gradeschooler could afford to fight a full scale war and have change left over for licorice whips. The set included machine gunners, sharp shooters, infantry men, tanks, jeeps, battleships, bombers, jet planes, and more. There were even 8 WAVES and 8 WACS. Perhaps they were provided for members of the fairer sex who preferred armed combat to Betsy Wetsy dolls. To be honest, my friends and I would have had no problem employing bazooka men and rifle men but we wouldn't have had a clue what to do with WAVES and WACS.
More intriguing to me, having written about the Eastern Roman Empire, was the set of 132 Roman Soldiers for a mere $1.98. And you didn't need to worry about resettling them in the provinces and paying ruinous pensions when they retired either. "Two Complete Roman armies," bragged the ad. It was probably easier than manufacturing Persians, Goths, and the like. "Fight again the battles of the old Roman civil wars."
Well, that puzzled me. Did any kids, back in the day, actually play at Roman civil wars?
We played Cowboys and Indians, or Gunfight at the O.K. Corral. We argued about who should be Wyatt Earp or Doc Holiday. Were there really kids who wanted to play Julius Caesar or Pompey, or who met by the corner of the woods Saturday morning and said, "I've got a great idea. Today, let's pretend we're in Judea revolting against Roman taxation"? How would you pick which old Roman civil war anyway? There were so many of them.
If we had possessed the war sets I've mentioned we would have made sure our Roman infantry were accompanied by tanks. I suspect children are more creative than the adults who design toys for them.
I did not, in fact, own any of the sets in the ads my friend sent to me, but I know what con jobs those ads were because I once bought a bag of two hundred soldiers at the local Five & Dime. The figures were utterly flat and so light and flimsy it was almost impossible to get them to stay upright on their plastic stands let alone array them for battle.
Since the bag the soldiers came in was transparent I did realize they were flat but I didn't know they wouldn't stand up until I got home and called them to duty. I can imagine how disappointed the children who ordered those magnificent armies pictured in the comic books must have been.
Toy advertisers have been deceiving youngsters forever. My kids were taken in by the Saturday morning cartoon commercials. Those castles and forts that were made to look like sets from Hollywood blockbusters turned out to be shoddy, plastic trash that fell over the moment they came out of the boxes.
Maybe that's why my ultimate go-to "toy" was modeling clay. Not the skimpy bits of colored stuff you could buy at the Five & Dime though. My dad bought huge chunks of clay at the art store. The sort sculptors use. Pounds of it. You could do something with that much. You could create buildings that didn't fall over.
Clay soldiers will stand up to fight. True, it wasn't feasible to make hundreds of them but at least if you did want to stage a Roman sword fight, unlike with plastic soldiers, heads could roll.
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